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Yahoo's latest project is Shine, an online magazine aimed at women in the 25-54 demographics. The site integrates some of Yahoo's standard social networking features, but it doesn't go too deep: it's just your standard collection of articles in a nice, clean, magazine format.
There's always room for a project like this, especially if it's executed well and if you already have 40 million women visiting the site each month. Anyway you look at it, one can't deny that Yahoo is trying hard to increase its value ever since Microsoft's unsolicited takeover bid. Yahoo Buzz, Yahoo Live, OneConnect, search video ads and now Shine are only a portion of new services, features and upgrades we've seen from Yahoo lately. Whether or not will all this make Microsoft add a couple of bucks to that bid remains to be seen.