In 2006, rap artist Chamillionaire’s track “Ridin” became iconic in American pop culture, being infamously parodied by Weird Al Yankovic ("White and Nerdy"), becoming the most downloaded ringtone of all-time, and ultimately winning a Grammy for Best Rap Song. However, none of that was coincidence or pure luck.
At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are meaningless in the world of a la carte purchases via iTunes.
It’s a must watch for anyone in the music industry and social media marketers that aspire to work with top artists.
[ Video courtesy of DemoCastNews. ]