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Google has announced that they now accept “third-party advertising tags” for advertisers looking to buy inventory across the company’s content network (i.e. – not Google search). What this means is that advertisers can now use their own choice of software for managing ads, so long as that software is certified by Google. Currently supported software includes:
* Advertiser ad servers: DoubleClick (DFA), Mediaplex
* Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
* Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG