SezWho, the blog comment-tracking service that recently rolled out a set of APIs and other subscription and tracking features, has become a partner service for three other blogging networks today. IZEA's SocialSpark, Entrecard, and Creative Weblogging have all selected SezWho for an integrated approach to providing additional metadata and cross-promotional tools to their users.
For both Creative Weblogging and SocialSpark, the integration of SezWho appears to be more straightforward, given SezWho's existing feature set. Creative Weblogging will be turning to SezWho to offer its users' information surrounding their reputation-driven user profiles to members, layering another traffic-driving tool for bloggers by including its information on their universal profiles. The service will also leverage the SezWho network itself for promotional purposes.
SocialSpark has more of a direct monetary focus for SezWho, tapping into its marketing potential for helping participating bloggers in the SocialSpark network build their online reputation based on content around their topic of interest. As a part of the SocialSpark Solution Center, it appears as though SezWho's network and cross-promotion features will be offered for marketing purposes, based on consumer feedback for SocialSpark content distributed through the SezWho network.
