A report in today’s Wall Street Journal by Emily Steel references eMarketer’s estimate on advertisement revenue to be tallied once all is played through and Beijing sends the last of its international guestlist back to their respective places of origin. The Internet researcher appears to lay some of the blame on NBC’s strict delivery deal with Microsoft and the Silverlight plugin requirement. A number of participants in a Mashable poll made known their aversion to the plugin, so eMarketer’s assessment could very well be accurate.
The Wall Street Journal notes that NBCOlympics.com users’ inability to view and share content across various external sites would limit the audience NBC might otherwise have attained. In fact, this clash of interests among NBC and Web users proved to be a notable issue, particularly in the area of YouTube, where a race to take down footage of Olympic games before they were broadcast in delayed-release on NBC stations drew the attention of the blogosphere as well as the mainstream press.
The thing is, if CBS and NBC were to juxtapose viewerships, one would still see eMarketer’s premonition as somewhat unfortunate. CBS offered a figure of 4.8 million viewers. NBC, meanwhile, claimed to have nearly as much in its opening day, with 4.2m. And just this past Wednesday it issued a figure to the tune of 6.2m unique users.