For the fifth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s annual 2-day Mequoda Summit at a new location, the Royal Sonesta Boston on October 14-15th, 2008.
The Mequoda Summit is the #1 Internet marketing conference for traditional publishers and information marketers. The online publishing & marketing event is geared toward publishing executives, editors and marketers looking to create new online revenue streams, sell more products online and build more profitable websites. Summit attendees will learn from over forty case studies based on successful online publishing companies. There are eight online publishing courses spread out over two days focused on the seven strategies of a successful online publishing business.
The opening keynote features an overview of seven online publishing strategies. The next seven online publishing strategy courses are focused on each of the strategies: editorial strategy, business strategy, website strategy, seo strategy, email strategy, team organizational strategy and metrics reporting strategy.