Thank you for trying out our Mash Beta service. We hope you had fun with it.
Please note that we will shut down Mash on September 29, 2008. As a result, your current profile on Mash will no longer be available. We strongly recommend that you return to http://mash.yahoo.com and copy the content that you wish to save onto a separate document.
Matt Warburton
Yahoo! Community Manager
I can't say I'm particularly surprised. The few times I ever played with the service, I didn't see anything particularly enthralling about it over and above what was already offered by the pre-existing social network offering from Yahoo 360, and judging from the traffic patterns, most of the rest of you felt the same way.
I took a look at the Quantcast numbers, which showed an embarrassing slope in usage over the year since its launch, ending with an estimated monthly page view count for the service around 2,000. Not two million. Two thousand.
Clearly not the home-run they were looking for.
I took a poke around on the Yahoo 360 system, which was almost a spitting image of Mash, and they've made sure to alert their userbase that it, in fact, will be sticking around in the absence of the newer social network.
Other than that, it's pretty hard to give the service a decent eulogy. It launched to a false start, was received with fairly ho-hum reviews, seemed to be a copy of not only offerings Yahoo already had but others' social networks, failed to achieve any sort of momentum, was poorly marketed, and was used by virtually no one.