If you haven't used Gift Girl before, the way it works is a bit ingenious. You input a few details about the recipient of your gift, from relationship to basic taste profile information. Gift Girl then tosses out recommendations for you to choose from. I filled out a profile as if I were the recipient of a gift using the new interface, and it pegged me spot on - had you been shopping for me you would have seen gadgets and computer stuff galore, any (or all) of which would have gotten a smile from me.
New features of the revamped and refreshed Gift Girl include unlimited profiles for the man with a full Little Black Book of potential gift recipients, invitations for other gift purchasers to view profiles you create, gift lists and wish lists to share, and preset profiles for the lazy. I even tried one of the preset profiles that seemed closest to tomboy and gadget geek, and even the preset generic profile shot out a list of gifts that would have made me appreciate the thoughtfulness of the giver instead of experiencing quiet frustration about yet another bad gift.
From CEO Jean Vouté Pratt, “Anyone can go online and browse for cool or unique gift ideas, but who has the time to sort through thousands of retail websites? That’s where GiftGirl comes in. Just tell us about the girl and we’ll tell you what to get and where to get it.”