According to Hitwise reports, Live Search Cashback was at a 3.75% share of the total traffic to Live.com about eleven weeks ago, but had grown to 6.29% of the total traffic just seven days ago. The statistics delivered by Hitwise also track gender and note that many of these frugal shoppers are female with an income under $100,000 a year.
Live Search Cashback is growing its market share in a tough economic climate, and that alone says a lot about the program, but how does it work? Basically, it requires you to sign up for it, giving it some tracking information so it can follow your shopping and credit your cash back correctly. Once you have the Live Search set up with a Live Search Cashback account, you just remember to do all of your online shopping through the Live Search interface.
As you go about your normal bargain hunting, Cashback via Live Search will list products rated by price and participation in addition to shopping category. As long as you purchase items with the Live Search Cashback indicator logo on them (shown above), your cash back rebates and rewards get credited to your Cashback account. Users of the program can expect to see most rebates and rewards in their account within 60 days, a similar time frame to sites like MyPoints and other points, rewards and cash back programs.