The app also provides real-time reviewing of any item and photo uploading of favorite items from anywhere. Also, members can access friends' profiles and catalogued items while shopping to get new gift ideas.
Members can rate and review things like books, movies, TV shows, music, video games, restaurants and their favorite beer. LivingSocial also allows you to create lists of those items that you most want to try such as movies you most want to see or books you most want to read.
In many ways, LivingSocial is similar Blippr, which for the most part, lets members rate and review media. However, LivingSocial is branching out to include other items such as restaurants, which treads on Yelp territory. The ReadingSocial feature crosses beams with many of the existing book services such as GoodReads, LibraryThing or Shelfari.
Despite being similar to so many existing social services, LivingSocial has helped its cause by providing a free iPhone app that will only make their service more accessible and valuable to its user base. They've also done well to expand the types of things that their members can rate and review. Maybe it makes more sense to belong to one service rather than joining several different services to track your favorite restaurants, movies, books, etc.
LivingSocial is counting on the possibility that most Web users will want to consolidate the number of accounts and logins that they manage and maybe use their service to rate and review these and more items to come soon.