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These principles, laid out by The Wall Street Journal (link behind a paywall), took over two years to create, and in them these three companies essentially promise they'll "protect the personal information of their users wherever they do business and narrowly interpret and implement government demands that compromise privacy." Furthermore, if a country has a "track record of jeopardizing personal information and freedom of expression," they'll think twice before launching new business there, which includes "discussing the risks widely with their executives and board members."