Furthermore, Qoof is able to distribute retailers’ content through ad networks and to sites like Facebook, MySpace, and iGoogle, along with video integration within an existing storefront. A site uniquely designed for a retailer’s video offerings can also be created. The company plans to move into the mobile realm in the early months of 2009.
Having toured a sample implementation of the new system, it definitely becomes clear to what extent a Qoof client can serve a retailer’s needs. Some items may benefit from such exposure. Others less so. But there are really plenty of areas in which the platform could prove useful. Jewelry sales, as was shown when we first featured the company in July, is prime for such a reveal, as you can see in the example here.
Whether the design of the application is fitting for use in numerous places, it’s hard to say. If a seller intends for the device to have a central purpose to the customer’s experience, it’ll likely work quite well. Front page placement might be ideal, too. The inclusion of a product browser and detail panel allows it to serve as a hub of activity.