In turn, Thrillist becomes a significant new player in the lucrative business of marketing to twenty and thirty-something men, competing with both traditional mags like Maxim and more conventional web guides like Citysearch.
The company has put much of its newsletter content online, allowing users to browse both by geography and topic. So, you can now read all of the style, gadget, and lifestyle type content that Thrillist has to offer on the Web instead of in your mailbox, along with guides to what’s happening in the cities that the company’s editors cover: Boston, Chicago, Los Angeles, New York, San Francisco, Miami, and Las Vegas. There is also now a “My Thrillist” feature, allowing registered users to save their favorite content for later viewing.
Thrillist reminds me a bit of TravelZoo – a company not necessarily at the top of the social media pyramid but one that has found success with mainstream users through more conventional promotion and distribution.