Credit:
As Jon explains in the video below, it's a simple 4 step process: enter the RSS feed of your site, enter the site name, upload a home screen icon and place the code provided between the header tags of your website.
That's it! Your iPhone and iPod Touch visitors will automatically be forwarded to an optimized version of your site. Could this be the best thing ever? No, because the best thing ever is animals in human clothes. But, close.