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Why this is genius: (1) it gets tons of people to follow NameCheap on Twitter (2) it will generate brand exposure as people answer questions with Tweets containing @namecheap (3) it will acquire customers, as you’ll need to sign up for a NameCheap account so you can sync your Twitter account and be credited for $9.69 (the price of registrations) each time you are one of the first three people to answer a question correctly.
The questions are holiday themed, and a new one will be posted every hour until Christmas. In all, that equates to $17,000 in free domains – or about one-quarter of the price of purchasing a half-page ad in BusinessWeek.