Today, a new study from the Pew Internet & American Life Project details what voter expectations are of the Obama administration and how it will use the Web, and to sum it up: they are high. Among the findings: 51% of Obama voters expect online communication directly from the administration. Further, 37% expect the candidate to update his social networking profiles (which, many have noted hasn’t been done on Twitter since the election) and 11% expect text messaging updates.
The good news for the Obama team is the same people who enthusiastically supported the candidate online plan to do the same when it comes to pushing forward the President’s agenda. A full 25% plan to support Obama by reaching out to others online – fairly significant when you consider the general lack of such activity we’ve seen to-date when it comes to online politics outside of the election process. In all, 62% of Obama voters plan to ask (many through more traditional means) others to support the new President's policies.
The full study, which includes details on how Change.gov is performing, as well as how McCain voters expect the Web to be used by the GOP going forward, is embedded below: