You could try one of these 10 reputation tracking tools, but Omniture's already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity.
Omniture currently boasts 5,100 clients — think AOL, Microsoft, Oracle, and eBay — capturing more than 1 trillion online transactions per quarter, and is now hoping to support their clients looking for Twitter insights on par with the standard Web analytics they're used to receiving.
After importing Twitter data into SiteCatalyst, Omniture customers will be able to identify brand advocates and detractors, better acknowledge feature requests from loyal users, categorize Twitterers as customers, vendors, or employees, and get real-time alerts via email or SMS based on specified criteria like spikes in brand mentions. Users will even be able to generate limitless keyword reports - via tweet text scanning - to further segment, analyze, and dissect Twitter-related brand data.
There's no doubt that Omniture is likely to see plenty of competition in the newly carved out space of Twitter analysis tools, and as more and more companies make it even easier to establish Twitter ROI, we can expect more traditional businesses to join the ranks of elite Twittering brands.
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