While the official YouTube video of the performance reports over 32 million views, tracking company Visible Measures is monitoring the statistics for all versions of the clip, plus fan responses and interviews. Their Viral Reach Database tracks views across 150+ video sharing destinations, including YouTube.
On Friday, we published metrics from the company that totalled 47 million views across 200 unique Susan Boyle-related videos. As of 10pm ET Sunday, the company has upped that number to 93.2 million views across 650 unique clips. Given the current viewing rates, the total count will almost certainly exceed 100 million views on Monday.
Susan Boyle By the Numbers
As of 10pm ET Sunday, Visible Measures reports the following Susan Boyle stats:
-- 650 total video placements found associated with Susan Boyle, including the original performance, interviews and fan responses.
--These clips have accumulated 93.2 million views, meaning that views nearly doubled this weekend
-- On Saturday, 15.6 million views were counted
-- On Sunday, a further 30 million views were logged
-- Total comments approximately doubled since Friday to nearly 250,000.
What Does it Mean?
We need to be very cautious when reading into stats like these: for instance, should we really count interviews as part of the total count? Stat heads like me may want to dig deeper into Visible Measures' methodology on their site to better understand where the numbers come from and how best to interpret them.
Nonetheless, the trend is clear: far from subsiding, Susan Boyle's popularity has dramatically increased this weekend.