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The Bingathon, hosted by G4's Olivia Munn and Saturday Night Live's Jason Sudeikis, promises to be a calvacade of guest celebrities, comedy sketches, hot dog necklaces, and of course, love for Bing. Beyond that though, we're not quite sure what to expect from the event.
Of course, tonight's festivities - entertaining or not - are just a small part of Bing's attempt to cut into Google's search marketshare, with the overall ad campaign costing the company an estimated $80-100 million.
While advertising can raise awareness, it isn't what makes a person choose a search engine; the accuracy of the results are the key factor. And from the looks of some Google vs. Bing comparisons, Google is still the winner in that department. In any event, the live stream is embedded below: