The Mashable Lounge Launches: Live Twitter Chatroom

 By 
Pete Cashmore
 on 
The Mashable Lounge Launches: Live Twitter Chatroom
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We'll be using the Mashable Lounge for scheduled video interviews with notable people in the social media space - from social media experts to public figures and celebrities utilizing these tools - plus live screencasts and product demos, Q&A sessions with Mashable staff and live conference coverage. Features include:

- Live streaming video from the webcams and mobile devices of Mashable editors

- screensharing for product demos from founders and the Mashable team

- sign in with your Twitter username, and optionally Tweet your chats

- capacity for 2500+ participants in the chatroom

- up to 12 concurrent video streams

- livestreams are recorded and archived for later use

The Lounge got an early test run on Friday night as Mashable Editor Ben Parr streamed live from Facebook HQ during the Facebook Usernames launch. More than 450 concurrent viewers joined the chat and posted questions about the launch.

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Tonight, 9pm ET: Steve Rubel and Pete Cashmore Talk Twitter and Social Media Marketing

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Join myself and Steve Rubel (SVP, Director of Insights for Edelman Digital) for an informal chat about social media marketing, where we take your questions on everything from using Twitter for business to building a Facebook page.

To say the discussion will be lively is an understatement: with hundreds of chatters asking questions, our unofficial Mashable Lounge discussions all moved at lightning pace.

Special Thanks to Tinychat

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Innovations @ Mashable

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--Exclusively launched Social Media Comments with Disqus - all comments on Twitter, Digg and Friendfeed mentioning Mashable stories get added to the comments of that story.

--Launched Twitter Sign-In on comments - also thanks to Disqus

--Sociable Ads - Mashable created Sociable Ads, allowing brands to syndicate their Tweets to the Mashable sidebar. Big brands like Jetblue and Virgin America have participated in this new form of engagement-based advertising.

--Blippr acquisition - Mashable acquired the "Twitter for reviews" community site Blippr, which has shown 150% growth in the past month alone!

--Summer of Social Good - On June 1st, Mashable launched the Summer of Social Good, an ambitious charity campaign using multiple social media tools to raise as much money as possible for good causes over the next 3 months.

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