The song was spread largely through social media: Diddy tweeted the link to his almost 1.3 million Twitter followers, making "Better On The Other Side" the most popular link on Twitter today by far (at the time of writing, it has almost 2000 retweets). While Box.net does not usually disclose its stats, we approached the company and received approval to make the numbers public.
The short of it: the tribute song will exceed 100,000 plays by the end of the day, a remarkable number.
The impact of the Jackson tragedy has been felt web-wide, of course: today Adam Ostrow explained how Yahoo News saw record levels of online activity around the event (see Michael Jackson's Massive Impact), while at peak time yesterday more than 30% of Tweets mentioned the King of Pop. Jackson, it seems, continues to break records even after his passing.