Google's New Layout: Love it or Hate It?

 By 
Pete Cashmore
 on 
Google's New Layout: Love it or Hate It?
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And yet we know that such changes can have a significant effect of Google's revenue and page load times - removal of features (eg. page size indicator) gains a fractional boost in load times, for instance. We also know that Google is meticulous in optimizing pages, and that asking the user what they want (as we do here) might not result in the correct answer, as a CNET article last year explained:

For example, Mayer said, the company wanted to find out how many search results to show users--the customary 10, or 20, 25, or 30? When asked directly, users said they'd like more results on a page, but testing showed otherwise.

Specifically, Google found that when the results increased to 30 per page, people searched 20 percent less overall, Mayer said. After much analysis of server logs, the company found it was because it took about twice as long to display the longer results list for the user, and speed matters.

Google's latest layout change, then, isn't likely to be for aesthetic purposes: it's for speed and revenue. The question is: do you, like Mark, find it less aesthetically appealing?

Are you a fan of the new Google layout?(trends)

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