Back in March, Twitter inked a deal with Vodafone to enable outbound SMS to customers in the UK. Today, a similar deal has been reached with O2, which will enable customers to both send and receive updates from Twitter with only standard text messaging rates applying.
Both deals follow Twitter removing SMS for all UK users last year because the cost of providing the service was simply too excessive. Since then, Twitter has been on a business development binge, not only bringing SMS to those in the UK, but also to Canada for Rogers, Fido, and Bell Mobility customers.
If you’re an O2 customer looking to enable the feature, Twitter tells you how on their blog:
“To Twitter over SMS with your iPhone or any other mobile, head over to your account settings and activate your device. The Twitter shortcode in the UK is 86444 if you want to save it in your address book.”