Apple’s Social Media Strategy = iTunes?

Apple’s Social Media Strategy = iTunes?

Over the weekend, an intriguing report caught our attention: the possibility that iTunes 9 would include integration with Facebook, Twitter, and Last.fm. Now, we have some additional details about that rumor, once again courtesy of The Boy Genius Report.

At the heart of the supposed features is the ability to broadcast what you’re listening to, as well as an application – separate from iTunes – that would consolidate all of your social networking profiles. BGR says this app is comparable to Yahoo One Connect, a mobile application that the search media company launched last year.

While playing in the same arena as Facebook (especially post-FriendFeed acquisition) sounds like an unlikely route for Apple, it would clearly make sense for them to allow you to easily broadcast what you’re listening to, song purchases, and ratings/reviews to social sites.

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