Rock band The Used releases their latest album, "Artwork" today in the US and the UK. As a way of building buzz and giving fans and potential buyers a chance to hear the new music, the band's label, Warner Bros. Records, has teamed up with Culture Jam Labs to launch what they call "the first ever Twitter Listening Party."
This is how it works, go to twitter.theused.net and click on the pre-populated Twitter message. This will take you to an OAuth screen that will add @wearetheused to your Twitter account and send out a tweet with a link to the listening party.
That tweet will let you listen to the entire album "Artwork," including two B-side tracks. The listening party will be taking place for 24-hours.
If this tactic sounds familiar, it might be because back in June, Travis Barker and the late-DJ AM used a similar move to promote their latest mixtape. Tweeting a link promoting the mixtape enabled fans to download it free of charge.