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The Vermont ice cream maker updated their Twitter account [@cherrygarcia] this morning to inform followers of their latest flavor announcement: Chubby Hubby, an all-time favorite flavor for many, is now named Hubby Hubby.
The symbolic statement is a reflection of their partnership with Freedom to Marry [@freedomtomarry], and their desire to "raise awareness of the importance of marriage equality."
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The Hubby Hubby alternation is a very bold statement that the company is making to show their support for same-sex marriages in Vermont. The name change, however, is only temporary, and will only affect ice cream buyers in the state of Vermont for the month of September.