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Micello, which just launched at DEMO this morning, is one of the neatest iPhone mapping applications we've seen — it's Google Maps for buildings, and it's tackling the detailed interior mapping of universities, convention centers, college campuses, shopping malls, and indoor places.
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The Micello iPhone app demonstration was greeted with oohs and aahs by the DEMO audience because they impressively showed off the ability to do a detailed search of an actual mall with impressive accuracy. The inside mall view mapped out the entire interior landscape, with store names, and integrated user-generated social media content on stores.