“This is much more than an advertising campaign,” she adds. Well, it depends on how you look at it. As most such campaigns go, it's devised to raise Yahoo's brand awareness; the capital Y is (ab)used a lot, cool slogans are thrown left and right, and slightly creepy billboards appear all over the world.
However, Yahoo promises that this new campaign goes hand in hand with their new strategy: simplifying online experiences and making them "meaningful, relevant, and fun." What does that mean in practice? Well, Yahoo claims they're already working on it.
Finally, Yahoo Search has been updated today, which we covered earlier. So, yes, the developers at Yahoo have been busy lately, adding new features left and right, and Yahoo has shown that it's bent on forgetting the troubles that plagued it in the past couple of years.