Building on this trend, one clever marketer, That Bald Guy (AKA Michael Krivicka) decided to create a video demo for the ultimate AR iPhone app: NUDE IT. Think of NUDE IT as those X-Ray glasses from the back of old comic books.
Check out the video:
Very funny stuff (and very good production values)! But what started off as a marketing tool has exploded into something far beyond Krivicka's imagination. He wrote us saying that he "created the video as a marketing tool for my blog but got a lot more than I bargained for: hundreds of daily email requests for this very special iPhone app."
Indeed, the NUDE IT video has been viewed more than 500,000 times since October 11. That's a pretty successful marketing campaign! Hilariously, not everyone seems to understand that the video is just a joke (look at the App's homepage) and are clamoring for a real release date for the app.