In fact, the Droid is not a smartphone at all. It's a robot phone. Because a robot "is a thing that does." Need a hole punched through a steel wall? Need a rock crushed? The Droid, apparently, does that.
In the new ad released today, the iPhone is portrayed as the "semi-functional, giggling-brat-vanity" to the Droid's "bare-knuckled bucket of does." The ad continues an earlier marketing theme in which "Droid Does" is the slogan denoting how no-nonsense and functional the device is, culminating in the over-the-top hyperbole in this ad about hole-punching and rock crushing. We're almost surprised there's no "don't try this at home" small print disclaimer somewhere in there.
Check out the video below and let us know what you think. Is taking on the iPhone head-to-head a good choice for Verizon? Will the hyper-masculine ad campaign sway some of that coveted male 25-34 demographic who might be on the fence?
[via CNet]