The company has announced a limited deal with EMI to provide users with a Hulu channel specifically for EMI artist Norah Jones. Al of Jones' videos will be on the site, as well as footage from four concerts and several interviews. Jones' fourth album "The Fall" hit stores earlier this week. EMI plans to add other artists to Hulu over time and also update Jones' channel.
By entering the realm of music, Hulu goes head-to-head against other big players like YouTube, MySpace and MTV. YouTube in particular has garnered a large library from all major labels - and MTV has what seems like its entire catalog online.
The New York Times article indicates that Hulu is testing the waters with the EMI deal and will look at expanding to other labels depending on how the current lineup performs.
We wonder about Hulu jumping into the music space in such a limited way. While it's true that Hulu offers a better interface experience than many of its competitors, by offering less content and few "exclusives" will fans start to use Hulu as their destination for music.