By now you're well aware that the MySpace/Ustream partnership to live broadcast the red carpet premiere to the web was a record-breaking win for both companies. Amassing 3 million viewers, and 2 million uniques is no small feat, and it happens to be a first for Ustream. It's quite the coup; after all this was just a red carpet event.
Data from Trendrr also shows that tweets, around the time of the premiere, peaked at more than 12,000 tweets per hour. And the hysteria is just getting started. As you can tell from the graph above, New Moon related tweets are now climbing at an exponential rate, with over 81,000 tweets on Tuesday, November 17th.
For those of you already sick of online chatter, you're not alone, but you are outnumbered (so be careful out there). Crimson Hexagon analyzed the content of more than 13,500 tweets and found that 8% of you are sick of the hype and somewhat shocked and dismayed by the attention the movie is getting.
The rest of the tweets, 92% in total, paint a very positive picture for New Moon ticket sales. 13% of tweets include twitterers who are trying to plan ahead for their New Moon events, going so far as to use the medium for coordinating viewing parties. As to be expected, the majority of tweets, 59% to be exact, are expressing excitement and counting down the days and the hours until they can catch the flick in theaters.
Clearly New Moon mania is in full force online. If you're looking to pre-order tickets, you better act fast, as movie sites like Fandago and MovieTickets.com are reporting huge demand and sellouts.