Coming to the new "App Store"-style store are popular video providers blip.tv, independent netcasters Revision3 and This Week in Tech, photo browsing from both Flickr and your Facebook photos, music from recommendation engine Pandora, plus content FrameChannel, Mediafly, MobileTribe, and Motionbox.
As internet-based television and other video content marches into the living room, we're seeing a number of different approaches to bringing online video to the big screen. Some, like Boxee, began as a software interface that makes hooking up your computer to your TV an easier experience and later began pursuing a dedicated hardware solution. Roku began initially as a hardware solution -- an alternative to (or addition to) the set-top box that powers your cable subscription.
Roku has several different players available including a standard definition model and two flavors of high-definition boxes. Existing content partners will of course remain, with Netflix, Amazon Video on Demand and MLB.TV also available for streaming video to the devices. The new Channel Store represents a shift towards building an open platform model to allow new channel partners to more easily make their content available via the Roku box.