Toys"R"Us appears to have found the magic formula for not only building buzz but gaining thousands of Facebook fans by the day. The toy retailer has wisely decided to give their Facebook fans, and Facebook fans only, a full preview of Black Friday discounts, as well as exclusive access to "Mystery Deals."
Their calculating Facebook maneuver is helping them net hundreds of thousands fans. As they close in on 400,000 fans total, All Facebook is reporting that Toys"R"Us is currently the fastest growing brand on the social network.
Interesting enough, Toys"R"Us is using Scribd to display its 35 page, 120 plus product, Black Friday extravaganza within their Facebook Page. Fans can sift through the discounts, unearth the mystery deals, and of course share their enthusiasm with their Facebook friends.
Toys"R"Us isn't just relying on Black Friday to encourage community participation and engagement on Facebook though, as they've also embedded their entire 80 page Big Book toy catalog as a part of their Page, and are posting in-store redeemable coupons.