Credit:
This move to support CampInteractive, an organization that aims to inspire inner-city youth through technology, is a joint venture with Pepsi, who is sponsoring and financially backing the endeavor. In exchange, Foursquare's New York leaderboard now sports Pepsi blue and includes a call to action encouraging users to compete for leadership.
Credit:
Dennis Crowley, CEO and co-founder, tells us that they've had their minds set on using the location-based game to raise funds for charity for some time now. Should this first endeavor be proof of concept for Foursquare as a platform for raising money for charity, then we expect that you'll start to see more of these branded and goal-oriented leaderboards in your city.