Fox has taken a pretty proactive social media approach to the film, utilizing technology and the web in unique ways like the augmented reality version of the trailer and a Facebook-powered live chat with MTV. Fox is also partnering with Ustream to broadcast the red carpet arrivals at Avatar's world premiere on Wednesday, December 16, at 6:00 p.m. PST.
Ustream is becoming the de facto place for studios to broadcast live red carpet events. This fall alone, we've seen The Twilight Saga: New Moon, Michael Jackson's This Is It and the American Music Awards pre-show.
If you want to catch the Avatar action, just head to Ustream.tv/avatar. You can watch the stars arrive and even ask questions that might get passed onto the cast and crew. Also, the webcast is sponsored by MySpace, and will be streamed on the official Avatar MySpace profile as well.