So web video is getting bigger. There's your obvious news item for the day. If you want specifics, though, comScore has them: 31 billion web videos were viewed in November by 170 million U.S. Internet users.
Google sites are still the establishment, accounting for just shy of 40 percent of views, with YouTube serving 99 percent of those. Hulu is the rising star, now in second place. Thing is, Hulu only adds up to 3 percent. Once you're done counting YouTube views, the market becomes very fragmented. The average video length — four minutes — is still quite low.
With Hulu at number two and TV network sites like FOX and CBS showing up in the top 10, you might think that long-form would have made more progress — and it probably has — but when YouTube takes such a big chunk, complete episodes from Hulu don't make much of a mark. Furthermore, Hulu, FOX and CBS all do short clips, too. Chances are a lot of the long-form viewing is still happening via piracy.