With products like the Boxee Box and the Popbox, as well as services such as DivX TV and Yahoo Connected TV coming on the scene, it's clear that interactive TV is where it's at this year.
Come this July, Samsung fans will be able to purchase and download applications in the realms of video, information, lifestyle, games and sports for use on 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems. Content partners will include: Accedo Broadband, AccuWeather.com, The Associated Press, Blockbuster, Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY and Vudu.
Samsung already has a mobile app store, which has now been launched in England, France, Italy and Korea (the company plans to expand to 50 countries this year), and the addition of a store for HDTVs will only increase the company's reach. The question becomes, however: In a market that is becoming more and more saturated with interactive TV technology, how will all the players seek to differentiate themselves from the pack?