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Nexus One was a highly anticipated mobile phone, but Google didn't spend millions of dollars advertising it, opting for a sort of a soft launch for the device. It's also sold directly to the consumers through Google's website, which may be an innovative approach, but it can also hurt sales. Motorola, on the other hand, had spent close to $100 million advertising the Droid, and if Flurry's numbers are correct, it definitely shows the difference a good advertising campaign can make.