In an effort to stay true to its "open happiness" catch phrase, Coca-Cola has decided to do something unprecedented this year and release a sneak peak of one of its Super Bowl spots by way of Facebook.
The campaign attempts to engineer viral interest in the Coca-Cola ads with a social good component to pull at the heartstrings.
Starting today you can visit the Coca-Cola Facebook Fan Page and use the Live Positively app to send a custom virtual gift (free) -- a Coca-Cola bottle image -- to your friends on Facebook. The best part is that for every gift sent, Coca-Cola will donate $1 to the Boys & Girls Clubs of America, up to $250,000 max. Plus, Coca-Cola will reward gift givers with a 20-second sneak peak at its Super Bowl ad, which just so happens to feature characters from The Simpsons.
All-in-all, it's a win-win situation for everyone, especially the Boys & Girls Club and those of us that can't wait until next Sunday to get a glimpse at Super Bowl ads. We also think the Facebook virtual gift tie-in is especially interesting given how fanatical Facebookers have become over free and branded digital gifts.