Target is going to split $1 million across five different charities that support educational programming. The online community can decide how those funds are allocated by sending cute, interactive Valentine's Day cards.
If you go to Facebook.com/Target and click on the Super Love Sender tab, you can start the process of sending a JibJab-like, NFL- and Valentine-themed greeting card. Before you start creating the card, you can choose from one of five charities that you think should get the most money.
The charities Target is supporting are:
- Kids in Need Foundation
- St. Jude Children's Research Hospital
- The Salvation Army
- United Through Reading Military Program
- United Way
You can send up to 10 cards a day, which totals 10 votes for your favorite charity. Target is offering a real-time look at how the charities are doing against each another.
The cards themselves are pretty funny. They aren't quite as interactive as something like Elf Yourself, but they are a cute, funny way to send a greeting, while also voicing how you think Target should allocate its funds.