From video games to CD-ROMs to websites, Sesame Workshop has been able to connect with kids and their parents. Last fall, the first Sesame Street app for the iPhone was released, and this week, a new app, Elmo's Monster Maker became available.
These apps are aimed at kids, especially young children -- which might surprise some people who associate the iPod touch and the iPhone with older individuals. However, after watching my cousin's 5-year-old son blast through games on his dad's iPhone, I think that this is one sector of users that is only going to grow. On my running route, I see children in their strollers playing on iPhone or iPod touch devices. It's amazing.
You can watch the video to see what the app is all about here:
It's pretty cute and the fact that the video was designed just for kids is pretty indicative that Sesame Workshop sees this as a growing audience. CenterNetworks commented that these sorts of apps could be a huge driver for the iPad, and I have to agree. Visual storybooks especially could be perfect for a tablet, especially if it adds in touch-sensitive interactive features.
Plus, games like the Monster Maker and other apps from companies like Disney and Nickelodeon mean that even more entertainment titles make the iPhone -- or the iPad -- a compelling competitor to things like the Nintendo DS.