BrandBowl2010 -- a new Super Bowl advertiser tracking site from Mullen and Radian 6 -- offers near real-time analysis for an immediate look at pre-, post- and in-game Twitter reactions to the Super Bowl spots everyone will be watching.
The BrandBowl2010 experience highlights and ranks the 10 brands getting the most Twitter buzz at any given time. Users can roll over individual advertisers to get a high-level view of their Super Bowl performance, including their BrandBowl score (non-negative share of each brand relative to all brands), total number of tweets and net sentiment score.
For an even deeper look at how an advertiser is performing, visitors can click the button next to "nerd alert" to look at charts highlighting tweet content and the fluctuation of tweets over time. So while advertiser tweets and their sentiment scores are actively being measured and dissected in the background, you can sit back and take in the fight for social media attention via the eye-catching and smartly-designed user interface.
It appears that BrandBowl's advertiser tracking has just begun, but we expect the playing field to heat up come game time, and BrandBowl2010 will be the best place to watch the advertiser mêlée as it goes down live. For Twitter data nerds like myself, BrandBowl2010 is especially exciting because it's clearly an evolution in how we can track and follow Twitter conversations during the Super Bowl.
