Much like the major media companies before it, the publishing powerhouse has found a distribution partner in the mobile application and is finding a way to apply the location craze to its Vancouver Olympic Games coverage.
Starting today, Foursquare users can tap into the Times on Foursquare for recommendations on restaurants, attractions, shopping and nightlife -- as reported by the Times' travel and entertainment writers -- in Vancouver, Whistler, and Squamish. And it wouldn't be Foursquare without a badge to boot, so Foursquarers in those areas should keep their eyes peeled for suggested venues should they want to earn The New York Times Olympic badge.
The New York Times should be commended for its avant-garde approach to serving up relevant and contextual editorial content to Olympic Games attendees, though the idea is one we're starting to see quite frequently now courtesy of Foursquare.