Social Media Trends at Fortune 100 Companies [STATS]

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Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.

Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don't use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it's usually to engage consumers in Europe and North America.

There are a bunch of other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile. We've embedded Burson-Marsteller's presentation below.

[img src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNjY5NDU3MzM2MDImcHQ9MTI2Njk*NTc2MDQ2OCZwPTEwMTkxJmQ9c3NfZW1iZWQmZz*yJm89MWY4MmI*NzFlNzZh/NGM1ZDk5NDZmMTA1MTMzMWE1YzEmb2Y9MA==.gif" caption="" credit="" alt=""]Global Social Media CheckupView more presentations from Burson-Marsteller.