The data in question comes from The Nielsen Company, who charted all blog posts since the start of February and found that The Hurt Locker's Best Picture and Director win mirrored the movie's rise in terms of blog mentions over time. Social media as a whole, however, told a much different story earlier in the week, as Avatar had a massive lead in terms of mentions over the film that eventually beat it out.
Back on the blog front, Sandra Bullock's Oscar-winning performance in The Blind Side helped the film slide nicely into a comfortable third-place spot.
We also used Trendrr's real-time Twitter dashboard to watch Twitter reactions during the Oscars. What's especially interesting is that while the average tweets per minute for the awards show steadily hovered between 1,500 and 2,000 during the broadcast, there was a drastic jump -- with tweets peaking at 5,000 per minute -- just before 9:00 p.m, PST when Hurt Locker won the Best Picture award.
Clearly the Twittersphere had an instant reaction to the news, whether shock or amusement, as soon as it was revealed that the largest grossing movie of all time would not take home the most important trophy of the year.
