World Cup 2010 is officially underway and to celebrate, Yahoo and (RED) have teamed up to donate $1 for every goal scored today via Yahoo Penalty Shootout to help eliminate AIDS in Africa.
Yahoo's Penalty Shootout online game launched in May. The game tasks users to try their hand at winning a penalty shootout against friends or strangers. You can choose your country and challenge one of your Yahoo or Facebook friends to a shootout duel. For each shootout, you'll play the part of both the striker and the goalie, selecting a portion of the goal to either attack or defend.
If you take the challenge seriously, you can compete against the entire pool of participants for a top spot. The top two point leaders over the entire duration of the game (which will run until the end of the World Cup) will compete head-to-head in a real shootout for a chance to win free travel, lodging and tickets to any four sporting events every year for the next four years.
At the very least, Yahoo Penalty Shooutout is a fun Friday distraction that can double as a charitable donation. We're sure your boss will understand.
Image courtesy of iStockphoto, zentilia