As one would expect, the app [iTunes link] gives users access to eBay's listings in the fashion category, as well as the "Fashion Vault," eBay's version of Gilt Groupe, a site that offers a mix of designer luxury goods for up to 70% off retail prices beginning at noon ET every weekday (incidentally, one of Gilt Groupe's founders was a former eBay employee).
My favorite feature is the Closet. Users can store their favorite items here, and then drag, drop and resize them to create outfit montages on a white background or a photo. The feature is similar to the one Yoox created for its tenth anniversary campaign. You can share your finished outfits via e-mail but not, surprisingly, with your social networks.
In sum, it's a very sensible app. It has features that offer real value to eBay's fashion shoppers, without treading on the gimmicky -- I would have disliked, for instance, an augmented reality feature that lets you "try on" items (they never line up properly), or a series of redundant videos about fall trends. I wouldn't mind, however, a video or two with tips about how to score amazing designer deals on eBay -- there are a lot of tricks to the search process, and fashion bloggers are fond of giving advice about the topic.
Do you shop for clothing or accessories on eBay? What other features would you like to see in the mobile app?
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