The cards will soon make their way to two or three additional national retailers, according to USA Today.
Facebook Credits is a virtual currency redeemable for primarily in-game Facebook purchases. In Farmville, for instance, gamers can use Facebook Credits as a currency, in lieu of credit cards, to purchase additional items for their farms. 7-11 also sells gift cards specifically for FarmVille.
Facebook Credits gift cards package the virtual currency in consumer-friendly entities, which Facebook hopes will appeal to holiday shoppers. The gift cards are visually no different than the variety sold in stores today, and were produced by GMG Entertainment, the same company that makes Apple's iTunes cards.
Social gaming is a relatively new industry with huge potential. More than 56 million Americans are now playing social games. By 2013, annual sales from virtual goods are expected to reach $6 billion. Facebook's foray into brick-and-mortar retail stores is a significant move that will help the company capitalize on social gaming.
Facebook also has a deal in place with MOL, an online micropayment company, to sell Facebook Credits at retail stores in Asia and Australia.