Play "Trivial Pursuit" Against Your Favorite YouTube Stars [VIDEO]

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"As we were exploring how to introduce the new game Trivial Pursuit: Bet You Know It, we decided that we wanted to bring the new game element of betting on your opponents to life in a fun and engaging way," says Jane Ritson-Parsons, global brand leader for Trivial Pursuit. The next iteration of the classic game adds a gambling element, as you can bet you accumulated points on whether or not your opponents will get an answer correct.

The interactive game replicates the experience of playing the board game -- but instead of playing against friends, you can take on YouTube stars, betting on the smarts of the likes of Tay Zonday (of "Chocolate Rain" fame) and Harry and Charlie Davies-Carr of "Charlie Bit My Finger."

"Trivial Pursuit was actively involved in selecting the stars to participate in the You vs. YouTube Challenge," Ritson-Parsons says. "We wanted a balance of stars to drive interest in the experience. The common denominator is that all are engaging — and all have a hidden inner genius that may not be obvious to the viewer based on their online persona." Each star who is involved in the project created a promo video for the campaign, which you can view in the gallery below.

Gary Brolsma, a.k.a. the "Numa Numa" guy, told us a little bit about the concept behind his video. "We came up with an idea for a 'music video' feel," he says. "I had written an original song for the commercial, and I brought some of my friends along for the ride, and we all had a really fun time filming and putting the project together. It was fun to see everyone lip-syncing along to the songs."

This isn't the first time Hasbro has hooked up with social media to come up with an interactive game. Last yeah, the board game maker partnered with Google to create a Google Maps version of Monopoly. "The Monopoly City Streets game in association with Google Maps was a complete runaway success," Ritson-Parsons says. "It proved to be a fantastically engaging piece of consumer marketing and has received multiple awards. Spurred by the success, our partners at EA are launching a version of the game across multiple platforms this fall."

YouTube, for its part, has teamed up with a lot of brands to create entertainment-based campaigns as well, such as Garnier, Loreal, PopTarts and GE/HowCast.

What do you think of the game, and the growing predilection brands seems to have for the viral sphere?